How it’s made
Made once.
Kept for years.
Every Tailo piece starts with your design and your measurements. We knit it only after you order and finish it by hand. No overproduction, no settling: a knit you’ll wear season after season.
Why we started
For years, I bought knitwear that was almost right. The right colour, but the wrong length. The right length, but a shade that didn’t suit me. A flattering colour, but 30% plastic, and it pilled after a few wears.
Having worked with sustainable fashion for years, I realised the problem wasn’t me or my wardrobe. The problem is the fashion industry’s whole operating model: brands make large batches in advance, ship them across the world, then mark down or discard what doesn’t sell. Good materials go to waste, and we consumers are left choosing from someone’s guess about what we want and what shape we are.
Tailo turns that order around. Nothing is knitted until you order it, and each piece is knitted to shape for one person. No more almost-right: knitwear that fits your body and your taste, made near you, with no unsold stock.
No more almost-right: knitwear that fits your body and your taste.
Maria, founder
How it’s made
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Knitted only after you order
We don’t make collections in advance. Your order starts the work, so there is no stock, no sale rack and no unsold pile at the end of the season.
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Knitted to shape
A lot of knitwear is knitted as large fabric, then cut into pieces. Ours is fully fashioned: each panel is knitted to its final shape on a flat knitting machine, stitch by stitch. No cut edges to fray, and no fabric cut away.
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Shaped by your numbers
Your 4 measurements set the stitches and rows of every panel: chest, waist, hips and sleeve. Shop sizes scale one body up and down. We start from yours.
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The wool
100% extra-fine merino. Soft enough to wear against the skin, warm without bulk.
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Linked by hand
The panels are joined on a linking machine, one loop at a time, by a skilled linker. A linked seam stretches with the knit instead of pulling against it.
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Checked before it’s joined
Every panel is measured against your numbers before linking. If one is off, we knit it again. Then the finished piece is steamed, checked once more and folded by hand.
Where it’s made
In the Nordics.
Knitted and finished by our production partner in Finland, then delivered to Finland and Sweden.
The material spec sheet
| Spec | Value | What it means |
|---|---|---|
| Fibre | 100% extra fine merino wool | Soft on bare skin, warm for its weight |
| Origin | Merino sheep, raised in Uruguay | A breed known for fine, long fibres |
| Certification | Responsible Wool Standard (RWS) | Farms checked for animal welfare and land management; the wool is traced from farm to yarn |
| Fibre diameter | 18.5 micron | Fine enough not to itch |
| Spinning | Worsted, long staple | Smooth yarn with few loose ends |
| Yarn count | 2/16 Nm (metric count), two-ply | Two strands twisted into one even yarn |
| Gauge | 10 gauge | 10 needles per inch: medium weight, visible stitch |
| Fabric weight | 320 g/m² | A knit with body that holds its shape |
| Construction | Fully fashioned | Each panel knitted to shape, never cut |
| Seams | Linked by hand | Joined loop by loop, so seams stretch with the knit |
Care
Wool cleans itself more than you think.
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Before washing
- Air it first. Hang it outside or by an open window overnight. Merino lets go of odours on its own, and cold, fresh air does most of the work.
- Treat stains straight away. Dab, don’t rub, with cold water and a drop of wool detergent.
- Brush it. A soft clothes brush lifts dust and surface dirt.
- Rest it. A day off between wears lets the fibres recover their shape.
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Washing
- Only when it really needs it, a few times a season.
- Hand wash in cold water, or on the wool cycle at 30 °C at most.
- Use a wool detergent without enzymes, and no fabric softener.
- Turn it inside out first.
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Drying
- Don’t wring it. Roll it in a towel and press the water out.
- Dry flat, away from radiators and direct sun.
- Never tumble dry.
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Storing
- Fold it. Never hang it, or the shoulders will stretch.
- Put cedar or lavender in the drawer to keep moths away.
- Store it clean, since moths are drawn to body oils and food stains.
