Legal
Privacy & cookies
We collect as little as we can. Analytics and advertising cookies are only used if you allow them.
Who we are
Tailo Studio Oy (Simonkatu 6, 00100 Helsinki, Finland) is responsible for the personal data described here. Questions and requests: hello@tailostudio.eu.
Your design and measurements
The design you make and the size and measurements you enter stay in your browser, in the page address. They aren’t sent to us or stored on our servers until you choose to send them, for example when joining the waitlist.
Waitlist emails
If you join the waitlist, we keep your email address and the link to the design you sent with it, if any, to email you that link and to tell you when ordering opens. If you also tick the box for news and offers, we send you those too; it’s optional, and you can join the waitlist without it. We do this with your consent. You can unsubscribe at any time with the link in every email, and we then delete your address. The emails are sent with MailerLite, which stores the data in the EU on our behalf.
Emails you send us
If you email us, we use your message and address to answer you. We keep the conversation for as long as it’s needed to deal with your question, and no longer than 2 years.
Hosting
The website is hosted by Netlify. Like every web server, theirs briefly records technical details of each visit, such as your IP address and browser, to deliver the pages and protect against misuse. Netlify is based in the United States; the transfer is covered by the EU–US Data Privacy Framework and the EU’s standard contractual clauses. The fonts are served from our own site.
Cookies and tracking
When you first visit, we ask which cookies you allow. Nothing below is used until you say yes, and you can change your choice at any time with , also at the bottom of every page. If you withdraw, we stop and delete the cookies from your browser.
Necessary
Your cookie choice itself is saved in your browser (as tailo-consent), so we don’t ask on every page. It holds no personal data.
If you arrive through one of our tagged links (for example from Instagram or a newsletter), the link’s campaign name is kept in this browser tab (as tailo-landing) until you make your cookie choice. If you allow Analytics, it’s passed to Google Analytics so we know which link brought you; if you don’t, it’s deleted. It’s never sent anywhere without your consent and disappears when you close the tab.
Analytics (with your consent)
Google Analytics (Google Ireland Ltd) tells us which pages are visited, where visitors come from and how the site is used, as totals and trends. It sets the cookies _ga and _ga_*, kept for up to 2 years. IP addresses aren’t stored.
Microsoft Clarity (Microsoft Ireland Operations Ltd) shows us how pages are used, such as clicks, scrolling and heatmaps, and records sessions so we can find what’s confusing. Text you type into fields is hidden from the recordings. It sets the cookies _clck (up to 1 year) and _clsk (1 day).
Marketing (with your consent)
Meta Pixel (Meta Platforms Ireland Ltd) measures how our ads on Facebook and Instagram work, for example whether someone who saw an ad later joined the waitlist, and lets us show our ads to people who have visited the site. It sets the cookie _fbp, kept for up to 3 months. Meta may combine this with what it knows about you if you use its services; see Meta’s privacy policy.
Google, Microsoft and Meta may process the data in the United States; these transfers are covered by the EU–US Data Privacy Framework. The legal basis for analytics and marketing is your consent.
Your rights
You can ask to see the personal data we hold about you, have it corrected or deleted, restrict or object to how we use it, and get a copy to take elsewhere. Where we rely on your consent, you can withdraw it at any time. Email us and we’ll reply within a month. If you think we handle your data wrongly, you can complain to the Data Protection Ombudsman in Finland.
Changes
When ordering opens, this page will be updated to cover order details such as your name and delivery address. The date below shows the latest version.
Last updated 11 November 2026